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United Biscuits' French subsidiary was a small and
unprofitable player in both the biscuits and snacks markets....
We helped bring the business under better financial control
while preparing and negotiating a business swap with PepsiCo
whereby:
● UB exited the snacks business,
selling its Croky brand
● UB acquired France's # 2
biscuits company, Biscuiteries Nantaises BN, and
subsequently also the luxury brand
Delacre to add to its original brand
Verkade
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