United Biscuits' French subsidiary was a small and unprofitable player in both the biscuits and snacks markets....
We helped bring the business under better financial control while preparing and negotiating a business swap with
● UB exited the snacks business, selling its Croky brand
● UB acquired France's # 2 biscuits company, Biscuiteries Nantaises BN, and subsequently also the luxury brand
Delacre to add to its original brand Verkade