United Biscuits
  United Biscuits' French subsidiary was a small and unprofitable player in both the biscuits and snacks markets.... We helped bring the business under better financial control while preparing and negotiating a business swap with PepsiCo whereby: ● UB exited the snacks business, selling its Croky brand ● UB acquired France's # 2 biscuits company, Biscuiteries Nantaises BN, and subsequently also the luxury brand    Delacre to add to its original brand Verkade